Saturday, January 15, 2011

psc ad contest.

My mom's gym (Philly Sports Club) was having a contest for their January ad -- something that would get people to join the gym after the holidays. I submitted an idea practically every day for the month the contest ran.

I didn't win.

Here are my submissions...they don't ALL suck, but that's just my opinion (which clearly wasn't consistent with the contest judges').

Santa’s Cupid’s watching. Join now and feel in love.

Jiggle all the way? SO last season.

Get hit by more of Cupid’s arrows by being a bigger target? Fat chance.

You’ve got the holiday celebrations under your belt. Now shake ‘em out.

Hi. This is your New Year’s Resolution to join the gym. Stop ignoring me!

Join the gym. All the kids at the Jersey Shore are doing it.

Hey “Little Piggy,” go to gym after market.

We’ll trade you flab and sweat for endorphins and a great bod. Deal?

If the economy can shape up, you can too.

The winter blues are in this season. Don’t follow the fad; sweat out the SAD.

One small step to the gym. One giant leap for America’s obesity epidemic.

Your love handles don’t count as a Valentine’s date.

I wish there were way to shape up and feel good about myself. Oh wait.

Stress from holiday gifts? Joining the gym is (nonfat) cake in comparison.

Have your cake and eat it too. Join the gym, and take an extra slice.

An unaccomplished New Year’s Resolution adds about 10 pounds.

I have X-ray vision. Bulky winter clothes season only lasts so long.

Exercise: fighting post-Holiday lethargy since the invention of spandex.

Turkey-eating, check. Champagne drinking, check. Gym-joining…

Join the gym or escape to the beach? Burning calories trumps burning skin cells ANY day.

2011: The Year of the Fit & Fabulous…Don’t be left out.

2010 went to the gym and became 2011 – so slim & sleek. You can do the same.

Valentines season: chocolate will be involved. Sweat out the sweets.

Sick of Holiday family time? We don’t nag (nearly) as much.

The winner?

Come in if a noisemaker put you out of breath this New Year's.
-Thomas D., NYSC member

I tip my hat to you, Thomas D. (in a slightly-bitter-but-i-tried-so-hard-waahhh way).

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